Test Bank for Global Marketing 7th Edition by Keegan Green

This is completed downloadable of Test Bank for Global Marketing 7th Edition by Warren J. Keegan, Mark C. Green

Instant download Test bank for Global Marketing 7th Edition by Warren J. Keegan, Mark C. Green after payment

Product Description:

The excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Download Test Bank for Global Marketing 7th Edition by Keegan Green
Download Test Bank for Global Marketing 7th Edition by Keegan Green

Table of contents:

Part 1: Introduction
Chap 1: Introduction to Global Marketing
Part 2: The Global Marketing Environment
Chap 2: The Global Economic Environment
Chap 3: The Global Trade Environment
Chap 4: Social and Cultural Environments
Chap 5: The Political, Legal, and Regulatory Environments
Part 3: Approaching Global Markets
Chap 6: Global Information Systems and Market Research
Chap 7: Segmentation, Targeting, and Positioning
Chap 8: Importing, Exporting, and Sourcing
Chap 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
Part 4: The Global Marketing Mix
Chap 10: Brand and Product Decisions in Global Marketing
Chap 11: Pricing Decisions
Chap 12: Global Marketing Channels and Physical Distribution
Chap 13: Global Marketing Communications Decisions I: Advertising and Public Relations
Chap 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Chap 15: Global Marketing and the Digital Revolution
Part 5: Strategy and Leadership in the Twenty-First Century
Chap 16: Strategic Elements of Competitive Advantage
Chap 17: Leadership, Organization, and Corporate Social Responsibility

Product details

Language: English
ISBN-10: 0132719150
ISBN-13: 978-0132719155
ISBN-13: 9780132719155
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Test Bank for Basic Marketing Research 7th edition by Churchill Brown Suter

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